Inference specializes in customer relationship management systems and needed to both promote their company and generate awareness for their kCommerce products.Challenge
They needed to convince readers that kCommerce products provide a leading edge in sales and support services for Web-based activities.Solution
Targeted to e-commerce Web marketers and managers, the ad campaign presents a confrontational view that most sites treat customers as faceless entities – nothing more than UPC codes – implying that if you don’t know your customers, how can you service them?
With ads running in Internet World, Industry Standard, and extended into Web banner campaigns, Inference promoted both its corporate position and the virtues of its kCommerce products by putting a face, personality, and customer understanding through highly personalized e-commerce sales transactions.
Case Study 06: Inference
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