As a software company specializing in customer relationship management (CRM), Chordiant helps financial, insurance, and retail organizations better connect with their target audiences.

An extensive brand audit and assets evaluation revealed that the company, while known within the industry, had little visual awareness in its marketplace. They had an existing primary identity but needed to develop a branded personality.

We developed a print collateral system of visually branded print materials. Based on a modern grid system with a strong prresence, it’s also a highly flexible system that accommodates a wide range of content, graphics, screen grabs and pull quotes. An elaborate ”Software Marketecture” illustration was designed to demonstrate their products and how they work within the CRM platform.